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MTV India is the Indian version of MTV (Music Television), a channel specialising in music and youth culture programming. It was launched in 1996 and is now part of the Viacom18 Media Pvt. Ltd based in Mumbai. (A 50/50 joint venture operation between Viacom Inc. and Network TV 18). "MTV India" is one of the oldest Music Television Networks in Asia. Music has always been distinctively recognized